Apple launched it's iPad product under a veil of secrecy.
For the 24 hours surrounding the launch, they dominated 7 of the top 10 most talked about Twitter topics.
In less than 24 hours, the number of pages index on Google for the key words "Apple iPad" surpassed "Chevy Trucks"
Chevy trucks were introduced in 1912.
98 years of sales and marketing activity was trumped in less than 24 hours.
Pure Genius
Media Mix Optimization Webinar
Join me and 300 marketers at 12:00 EST today for a web discussion about "Spend Less, Get More with Media Mix Optimization" here: http://www.1to1media.com/view.aspx?docid=32045&on24=splash
Click to Watch Video: Recommendation Engines
How does Amazon always know what I want? They use a recommendation engine to guide you to products and services that are highly relevant to you as an individual consumer. Recommendation engines move the typical analytics that go into a marketing campaign from a "PUSH" format via direct mail, email, or SMS to a "PULL" format. The "PULL" format requires that you create a consumer demand sensing capability that allows you the marketer to listen and respond intelligently to a consumer request in real time.
These engines are typically deployed in an interactive medium such as IPTV, the web browser, IVR or voice recognition systems, or a mobile device.
Join us for a talk about how to apply this approach across social media and the mobile platform.
Growth of mobile internet
According to Morgan Stanley, more users will connect to the internet via mobile than desktop PC’s within 5 years.
Webinar: Spend Less, Get More with Media Mix Optimization
Spend Less, Get More with Media Mix Optimization
Posted using ShareThis
Thursday, January 28 - 12:00PM Eastern
The performance of marketing investments is being scrutinized now more than ever before. At the same time, marketers must choose from a vast—and exponentially growing—number of media and marketing channels to communicate with customers and prospects. These factors are leading many marketers to re-examine the optimal marketing investment mix necessary to reach their most profitable customers with the right products and offers.
In this complimentary 1to1 Webinar, panelists J.P. Bewley and Steve Briley will examine how best to evaluate where to spend marketing dollars, as well as how much to spend, and on what, across the most effective media and channels. They’ll also discuss selecting the right combination of channels, at the right times and cadence across all media and channels to reach the right customers and facilitate their buying decisions.
Our experts will provide advice on:
Recognizing and segmenting your most profitable customers and prospects: About 30 percent of customers deliver the majority of profits, 50 percent add nothing, and 20 percent cost companies money, according to published studies. Marketers need to invest proportionately. This means knowing who your best customers are, so you can determine how much to invest, if anything, and in which channels. Lacking that customer insight can result in overspending on low-value customers and under-spending on those which create the most value.
Break through the noise: Customers have more power, reach, and access to information than ever through the myriad channels available today. Getting relevant messages to these empowered consumers means moving from product-centric to consumer-centric marketing. It also means taking a multichannel approach to marketing; marketers who communicate via just the web or just TV, for example, can lose customers that don’t use that channel.
Forecasting marketing effectiveness across channels: Marketers today need to take a proactive approach to optimizing revenue and minimizing costs. This requires seamlessly executing on marketing through multiple channels. But marketers need a starting point: what’s my goal, which media should we use, which will drive better lift, what can we do to quantify the effects of individual channels, as well as multiple channels used in tandem? Predictive analysis can help answers these questions.
Posted using ShareThis
Thursday, January 28 - 12:00PM Eastern
The performance of marketing investments is being scrutinized now more than ever before. At the same time, marketers must choose from a vast—and exponentially growing—number of media and marketing channels to communicate with customers and prospects. These factors are leading many marketers to re-examine the optimal marketing investment mix necessary to reach their most profitable customers with the right products and offers.
In this complimentary 1to1 Webinar, panelists J.P. Bewley and Steve Briley will examine how best to evaluate where to spend marketing dollars, as well as how much to spend, and on what, across the most effective media and channels. They’ll also discuss selecting the right combination of channels, at the right times and cadence across all media and channels to reach the right customers and facilitate their buying decisions.
Our experts will provide advice on:
Recognizing and segmenting your most profitable customers and prospects: About 30 percent of customers deliver the majority of profits, 50 percent add nothing, and 20 percent cost companies money, according to published studies. Marketers need to invest proportionately. This means knowing who your best customers are, so you can determine how much to invest, if anything, and in which channels. Lacking that customer insight can result in overspending on low-value customers and under-spending on those which create the most value.
Break through the noise: Customers have more power, reach, and access to information than ever through the myriad channels available today. Getting relevant messages to these empowered consumers means moving from product-centric to consumer-centric marketing. It also means taking a multichannel approach to marketing; marketers who communicate via just the web or just TV, for example, can lose customers that don’t use that channel.
Forecasting marketing effectiveness across channels: Marketers today need to take a proactive approach to optimizing revenue and minimizing costs. This requires seamlessly executing on marketing through multiple channels. But marketers need a starting point: what’s my goal, which media should we use, which will drive better lift, what can we do to quantify the effects of individual channels, as well as multiple channels used in tandem? Predictive analysis can help answers these questions.
Click to Watch Video: Scientific Marketing Consulting Overview
A video overview of Acxiom's Scientific Marketing methodology for customer centricity. The people, process and technology required to focus your business on your best customers.
Apple Tablet: Coming to a website near you!
Speculation about the Apple iSlate mounts. What will it really look like? Will you get one?
Category Level Recommendations - a triggered push
Recently I went into a Best Buy to purchase a high definition Flip video camera for some projects at work. I gave them my Rewards Zone loyalty number as part of my purchase.
My purchase was the trigger event.
Exactly seven days later, I received a "push marketing" campaign via email from Best Buy with recommendations on accessories for my newly purchased Flip video camera.
Best Buy recognized the "trigger" on my Rewards Zone account. I had purchased an anchor product... one that had a high likelihood of attachment purchases and they applied analytics to make recommendations to me about other products that would make my Flip camera experience better.
It is an excellent example of engaging a consumer in a lifecycle marketing campaign.
The drawback? The recommendations were applied at the category level vs. the product level.
Here's what I mean by that: The Flip is in fact a camcorder. It belongs to the "Camcorder" product category. By applying the analytics of recommendation at the category level however, the result was only 2 of 6 recommendations actually fit the Flip camera... the rest generally apply at the category level. If the analytics had been applied at the product or SKU level... all of the recommended accessories would actually work the the Flip Camera I actually purchased.
This is a great example of a marketer moving from Good, to Better... and hopefully in the future to BEST.
My purchase was the trigger event.
Exactly seven days later, I received a "push marketing" campaign via email from Best Buy with recommendations on accessories for my newly purchased Flip video camera.
Best Buy recognized the "trigger" on my Rewards Zone account. I had purchased an anchor product... one that had a high likelihood of attachment purchases and they applied analytics to make recommendations to me about other products that would make my Flip camera experience better.
It is an excellent example of engaging a consumer in a lifecycle marketing campaign.
The drawback? The recommendations were applied at the category level vs. the product level.
Here's what I mean by that: The Flip is in fact a camcorder. It belongs to the "Camcorder" product category. By applying the analytics of recommendation at the category level however, the result was only 2 of 6 recommendations actually fit the Flip camera... the rest generally apply at the category level. If the analytics had been applied at the product or SKU level... all of the recommended accessories would actually work the the Flip Camera I actually purchased.
This is a great example of a marketer moving from Good, to Better... and hopefully in the future to BEST.
Click to Watch Video: What is Media Mix Optimization?
An intro primer on media mix optimization, what you should expect as a return on investment from your marketing efforts, the types of analytics and approaches, and the key ingredients to success.
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