March 3, 2010"Media Mix Optimization"
FeaturingDave Frankland, Principle Analyst, Forrester
JP Bewley, Acxiom Consulting Practice for Multichannel Marketing Strategy
Hosted By:Tim Suther, SVP, Acxiom Multichannel Marketing Svcs
3:30 p.m. - 5:00 p.m. EST
Helen Mills Theater
137 West 26th Street
New York, NY
Hors d'oeuvres & cocktail reception with simultaneous web broadcast |
Focus Your Marketing on High Value CustomersAccording to published studies, about 30 percent of your customer base delivers the majority of your profits. And while 50 percent add absolutely nothing, the remaining 20 percent of customers are costing you money! So, why not cherry pick the best customers? It's possible, if you can determine who your high-value customers are, where to reach them, and how to find prospects like them. Start allocating dollars to the channels that reach your high-value customers. The steady proliferation of new marketing channels today means you must optimize your marketing mix to reach your best customers in their preferred channel. If you don't, you're leaving money on the table. Our roster of panelists includes experts who have led the development of strategic, quantitative marketing and risk solutions for Fortune 500 companies. So sign up to learn how to spend less to get more - more customers, more sales, and more profit - today! It's free! You'll learn: - How to recognize and segment your most profitable customers and prospects
- How to break through the multichannel noise and reach your ideal customer
- How to forecast your marketing effectiveness across channels
Tim Suther is Acxiom’s Senior Vice President of Multichannel Marketing Services. Seeking to optimize customer value at every interaction, his team oversees 1,000 marketing databases, and designs and executes 250,000 campaigns annually on behalf of clients around the world. A frequent speaker, he is also co-chair of DMA’s iDirect Leadership Committee, an industry coalition to develop the power of multichannel direct marketing for advertisers and consumers in the digital age. Dave Frankland is Principle Analyst with Forrester Research and serves customer intelligence professionals. His research agenda focuses on marketing services, database marketing, and customer intelligence. Dave helps companies better leverage customer data to improve marketing and business performance. Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. JP Bewley serves as vice president for Acxiom’s Consulting Practice for Multichannel Marketing Strategy. JP helps organizations integrate online and offline marketing silos by bringing channels together while incorporating analytics and customer preference into the strategy. About the series: Live thought-leadership events, both in-person and web-based, designed to enable your interaction with industry-recognized experts. |
