IMS Mission: Help marketing and sales professionals Drive Revenue Rapidly.
About IMS: IMS is the signature summit for marketing and sales professionals in both B-to-B and B-to-C markets throughout the U.S. IMS provides actionable insights, expertise and cutting-edge information in a convenient, affordable one-day educational format. And the best continues, with next-day, hands.-on workshops presented by leading practitioners.
About IMS Participants: IMS participants are more than attendees – they are part of an interactive and ongoing community. IMS participants are knowledgeable marketing and sales professionals and practitioners who want to go to the next level of their integrated marketing and sales efforts. They represent a broad spectrum of practitioners and companies, including:
·Corporate marketing and sales professionals
·Advertising agency senior executive, creative, interactive and account management professionals
·Specialized providers of integrated sales and marketing services, such as sales training, direct mail, marketing software and others.
About IMS Content: IMS invites over 30 speakers from around the world to cover up to 17 content-rich and diverse programs, including keynote speakers, interactive presentations, and panel discussions. IMS fosters that community through face-to-face interaction with nationally recognized experts, thought leaders and practitioners across the integrated sales and marketing spectrum.
About IMS Next-Day Workshops: IMS offers optional half day, hands on, workshops for participants who want a “deep dive” immersion and expert advice in the hottest areas of marketing and sales, such as Social Media. Search Engine Marketing, Search Engine Optimization, Email Marketing, Multi-Channel Marketing and Sales Lead Management. IMS Workshops include analysis of best practices and how participants can apply these practices successfully to their unique business situations to drive revenue rapidly. Workshop offerings vary by city and are based on limited seating available on a first come, first serve basis. Details on specific workshops in specific cities are available by visiting the agenda page and clicking on the city of your choice.
IMS Event Registration: $ 249.00 (Includes all sessions and keynotes, continental breakfast, lunch, breaks and Happy Hour/Networking)
Early Bird Discounts: Make sure to register early for an IMS event near you. Affiliate Sponsor Discounts: If you are a member of a local marketing organization i.e. the DMA, AMA, BMA, PRSA, IABC, Ad Club make sure to ask for your discount code. If your organization is not an affiliate member, urge them to sign up today! (It's free to join our affiliate sponsor program)
Next-Day IMS Workshops (Optional) $ 199.00
Register for both the IMS Event and a IMS Workshop and Save up to $80!
Click to watch the Global Marketing Performance Series on Media Mix Optimization rebroadcast from Hellen Mills Theater in NYC.
How to recognize and segment your most profitable customers and prospects
How to break through the multichannel noise and reach your ideal customer
How to forecast your marketing effectiveness across channels
Tim Suther is Acxiom’s Senior Vice President of Multichannel Marketing Services. Seeking to optimize customer value at every interaction, his team oversees 1,000 marketing databases, and designs and executes 250,000 campaigns annually on behalf of clients around the world. A frequent speaker, he is also co-chair of DMA’s iDirect Leadership Committee, an industry coalition to develop the power of multichannel direct marketing for advertisers and consumers in the digital age.
Dave Frankland is Principle Analyst with Forrester Research and serves customer intelligence professionals. His research agenda focuses on marketing services, database marketing, and customer intelligence. Dave helps companies better leverage customer data to improve marketing and business performance. Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units.
JP Bewley serves as vice president for Acxiom’s Consulting Practice for Multichannel Marketing Strategy. JP helps organizations integrate online and offline marketing silos by bringing channels together while incorporating analytics and customer preference into the strategy.
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