3/26/2010

Mashable Shared Story

Facebook Proposes Revisions to Privacy Policy, Hints at More Location
Features: http://bit.ly/bt75rA


Sent from my iPhone

3/22/2010

Facebook passes Google

Facebook overtook Google to become America's most visited website.
Accounting for 7.1% and 7.0% respectively.

Sent from my iPhone

3/20/2010

Marketing on "ROIDs" Part 3: Organizational Leadership

I thought you would find this interesting:

Marketing on "ROIDs" Part 3: Organizational Leadership - http://blogs.hbr.org/cs/2010/03/marketing_on_roids_part_3_orga.html

Shared from HBR Today, an iPhone app made with www.AppMakr.com


Sent from my iPhone

User-Centered Innovation Is Not Sustainable

I thought you would find this interesting:

User-Centered Innovation Is Not Sustainable - http://blogs.hbr.org/cs/2010/03/user-centered_innovation_is_no.html

Shared from HBR Today, an iPhone app made with www.AppMakr.com


Sent from my iPhone

3/17/2010

Mashable Shared Story

Our Social Media Obsession by the Numbers [STATS]: http://bit.ly/bdYHsD


J. Patrick Bewley
jpbewley@post.harvard.edu
+1(501)-205-4066

Facebook and Twitter Making a Major Impact on Purchase Decisions

Facebook and Twitter Making a Major Impact on Purchase Decisions
[STATS]: http://bit.ly/ctk1Uu


J. Patrick Bewley
jpbewley@post.harvard.edu
+1(501)-205-4066

Mashable Shared Story

Facebook and Twitter Making a Major Impact on Purchase Decisions
[STATS]: http://bit.ly/ctk1Uu


J. Patrick Bewley
jpbewley@post.harvard.edu
+1(501)-205-4066

Five Unsolved Problems Social Media Could Fix

I thought you would find this interesting:

Five Unsolved Problems Social Media Could Fix - http://blogs.hbr.org/cs/2010/03/five_unsolved_problems_social.html

Shared from HBR Today, an iPhone app made with www.AppMakr.com


J. Patrick Bewley
+1(501)-205-4066

Keep Small Bites from Killing Big Innovations

I thought you would find this interesting:

Keep Small Bites from Killing Big Innovations - http://blogs.hbr.org/cs/2010/03/keeping_small_bites_from_killi.html

Shared from HBR Today, an iPhone app made with www.AppMakr.com


J. Patrick Bewley
+1(501)-205-4066

3/16/2010

Eventually all things merge into one... and a river runs through it

Are all mobile devices starting to look the same?  Does this mean that differentiation will be at the app level?  Hmmm....

Buzz Off?

Both Google and Yahoo now offer services... both called "BUZZ"

http://www.google.com/buzz
http://buzz.yahoo.com/

Join us at: Integrated Marketing Summit (IMS) 2010

Registrations Open for the Atlanta, GA Integrated Marketing Summit (IMS)
March 30th at the Omni Hotel CNN Center.
Integrated Marketing Summit (IMS) 2010
IMS Mission: Help marketing and sales professionals Drive Revenue Rapidly.
About IMS: IMS is the signature summit for marketing and sales professionals in both B-to-B and B-to-C markets throughout the U.S.  IMS provides actionable insights, expertise and cutting-edge information in a convenient, affordable one-day educational format.  And the best continues, with next-day, hands.-on workshops presented by leading practitioners.
About IMS Participants: IMS participants are more than attendees – they are part of an interactive  and ongoing community. IMS participants are knowledgeable marketing and sales professionals and practitioners who want to go to the next level of their integrated marketing and sales efforts. They represent a broad spectrum of practitioners and companies, including:
·         Corporate marketing and sales professionals
·         Advertising agency senior executive, creative, interactive and account management professionals
·         Specialized providers of integrated sales and marketing services, such as sales training, direct mail, marketing software and others.
About IMS Content: IMS invites over 30 speakers from around the world to cover up to 17 content-rich and diverse programs, including keynote speakers, interactive presentations, and panel discussions. IMS fosters that community through face-to-face interaction with nationally recognized experts, thought leaders and practitioners across the integrated sales and marketing spectrum.
About IMS Next-Day Workshops: IMS offers optional half day, hands on, workshops for participants who want a “deep dive” immersion and expert advice in the hottest areas of marketing and sales, such as Social Media. Search Engine Marketing, Search Engine Optimization, Email Marketing, Multi-Channel Marketing and Sales Lead Management. IMS Workshops include analysis of  best practices and how participants can apply these practices successfully to their  unique business situations to drive revenue rapidly. Workshop offerings vary by city and are based on limited seating available on a first come, first serve basis.  Details on specific workshops in specific cities are available by visiting the agenda page and clicking on the city of your choice.
IMS Event Registration: $ 249.00 (Includes all sessions and keynotes, continental breakfast, lunch, breaks and Happy Hour/Networking)
Early Bird Discounts:  Make sure to register early for an IMS event near you.
Affiliate Sponsor Discounts: If you are a member of a local marketing organization i.e. the DMA, AMA, BMA, PRSA, IABC, Ad Club make sure to ask for your discount code. If your organization is not an affiliate member, urge them to sign up today! (It's free to join our affiliate sponsor program)
Next-Day IMS Workshops (Optional) $ 199.00
Register for both the IMS Event and a IMS Workshop and Save up to $80!

3/05/2010

I'm giving away free stuff: Media Mix Optimization study of the impact of either social media or mobile marketing on sales


The Offer:  A Complimentary mini Media Mix Optimization (MMO) study of the impact of either social media marketing or mobile marketing on sales
Client Deliverable/Benefits: 
Quantitative study of the impact of the emerging channel on sales
Total sales attributable to channel
Marginal Channel ROIs: value of next marketing dollar spent
Recommendations on total channel spend for that emerging channel versus other established channels
Client Requirements:
1 to 3 years of campaign data by channel
Sales transaction data for same time period
Competitor spend/campaign data and sales data for period
Limitations on Complimentary Offer:
Client will only see details on mobile or social channel
We will provide summarized recommendations on impact of mobile channel on other channels
Client will be able to subscribe to full MMO process and data analysis will already be complete
We will select only one client for this complementary offer from the inquires we receive
Please submit your request to participate in the study before 4/2/2010
The selection of a suitable participant will be at my full discretion.  Without a suitable participant, I reserve all rights to cancel the study.

3/04/2010

Click to Watch Video: Media Mix Optimization - Global Performance Marketing Series NYC



Click to watch the Global Marketing Performance Series on Media Mix Optimization rebroadcast from Hellen Mills Theater in NYC.


You'll learn:
  • How to recognize and segment your most profitable customers and prospects
  • How to break through the multichannel noise and reach your ideal customer
  • How to forecast your marketing effectiveness across channels



Tim Suther is Acxiom’s Senior Vice President of Multichannel Marketing Services. Seeking to optimize customer value at every interaction, his team oversees 1,000 marketing databases, and designs and executes 250,000 campaigns annually on behalf of clients around the world. A frequent speaker, he is also co-chair of DMA’s iDirect Leadership Committee, an industry coalition to develop the power of multichannel direct marketing for advertisers and consumers in the digital age.
Dave Frankland is Principle Analyst with Forrester Research and serves customer intelligence professionals. His research agenda focuses on marketing services, database marketing, and customer intelligence. Dave helps companies better leverage customer data to improve marketing and business performance. Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units.
JP Bewley serves as vice president for Acxiom’s Consulting Practice for Multichannel Marketing Strategy. JP helps organizations integrate online and offline marketing silos by bringing channels together while incorporating analytics and customer preference into the strategy.

3/01/2010

Multi-channel lifecycle marketing


Subject: New voicemail from (888) 237-8289 at 3:55 PM

Voicemail from: (888) 237-8289 at 3:55 PM
Google Voice
It is. Hello. This is an automated message from best buy calling to remind you that the protection plan you purchased for your digital camera will expire within 2 weeks. If you would like to renew your plan now. Please call us back at 888 Best Buy that number is (888) 237-8289 Thank you for choosing Best Buy.
Play message
You have 2 Google Voice invites left. Invite a friend »