Video Presentation: A Quick Win! Getting Started on the Journey from Product Centricity to Customer Centricity - Harvard Club Event


Click to watch a video clip on a quick win that can build the momentum in your organization to jump start a transformation in business strategy from Product Centricity to Customer Centricity. May 2010 Harvard Club Event

Video Presentation: How to build a customer centric recommendation engine online and in social media - Harvard Club Event


Click to watch a short video on the approach required to build a customer centic recommendation engine into your e-commerce and social media strategies.  Extract from May 2010 Harvard Club Event on Customer Centric Value Strategies

Video Presentation: Balancing Customer Needs with Organizational Needs - Harvard Club of NYC Event


Build a business and marketing strategy that balance customer needs and wants with organizational needs and wants.  Click to watch this video clip from the May 2010 Harvard Club of NYC event on Customer Centric Value Strategies.

Video Presentation:A Customer Centric Retail Example - Almost!


An example of a Customer Centric marketing campaign leveraged by a leading retailer.  Video Extract from our Harvard Club of NYC on "Customer Lifetime Value"