2011 Shanghai China Smart Marketing Keynote Presentation
Tell me your brand promise and using data and analytics, I will tell you who has a higher propensity to buy from your company.
WARNING: This message was typed by big thumbs on a small keyboard. Spelling errors are highly probable.
Barry shares thought leadership on the new media and marketing ecosystem and recommends how marketers may engage consumers at the moment of truth to optimize value at every interaction across channels and the life-cycle.
The trend seems to be "Gated Communities"
84% of online audiences DON'T CLICK!!
J Patrick Bewley
Presentation with Dennis Turner, Chief Economist of HSBC on Media Mix Optimization. This presentation was given at the Tate Modern museum in London, UK.
Now that we’ve reviewed all elements of the social marketing mix, the big challenge for today’s marketer is how do we optimize these new channels and mediums at our disposal?
On the list of top concerns that keep Senior Marketers up at night are the following questions:
- How much money should I spend on social media, mobile marketing and other emerging channels?
- How can I combine the best leveraged emerging and traditional channels to gain the most out of my media spend?
- How can I find and grow my most profitable customers?
VP-Multichannel Business Consulting
Senior Vice President of Client Services