Today there is a tremendous amount of "buzz" about the Data Management Platform or DMP space. Top venture capital firms like Kleiner Perkins are placing large investments in upstart companies that are focused on building these capabilities.
2011 Shanghai China Smart Marketing Keynote Presentation
Tell me your brand promise and using data and analytics, I will tell you who has a higher propensity to buy from your company.
WARNING: This message was typed by big thumbs on a small keyboard. Spelling errors are highly probable.
We are seeing a recent demand for "Safe Haven" analytic environments in the cloud.
Barry shares thought leadership on the new media and marketing ecosystem and recommends how marketers may engage consumers at the moment of truth to optimize value at every interaction across channels and the life-cycle.
The trend seems to be "Gated Communities"
84% of online audiences DON'T CLICK!!
J Patrick Bewley
+1(501)-205-4066
Presentation with Dennis Turner, Chief Economist of HSBC on Media Mix Optimization. This presentation was given at the Tate Modern museum in London, UK.
Join Us in San Francisco October 10th for a discussion on Social Media @ DMA2010
9/30/2010
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Today’s Media Mix Optimization
Now that we’ve reviewed all elements of the social marketing mix, the big challenge for today’s marketer is how do we optimize these new channels and mediums at our disposal?
On the list of top concerns that keep Senior Marketers up at night are the following questions:
Now that we’ve reviewed all elements of the social marketing mix, the big challenge for today’s marketer is how do we optimize these new channels and mediums at our disposal?
On the list of top concerns that keep Senior Marketers up at night are the following questions:
- How much money should I spend on social media, mobile marketing and other emerging channels?
- How can I combine the best leveraged emerging and traditional channels to gain the most out of my media spend?
- How can I find and grow my most profitable customers?
Learn the secrets from JP Bewley and Chuck Shaw of how smart CMO’s are effectively addressing these critical issues through the use of cutting edge Media Mix Optimization solutions.
Best Practice Leaders:
JP Bewley
VP-Multichannel Business Consulting
Acxiom Corporation
Chuck Shaw
Senior Vice President of Client Services
MediaWhiz
JP Bewley
VP-Multichannel Business Consulting
Acxiom Corporation
Chuck Shaw
Senior Vice President of Client Services
MediaWhiz
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