10/31/2013

Webinar: Social Analytics - Putting social influencers to work for your brand


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Webinar: Social Analytics - Putting social influencers to work for your brand
 
Friday November 15, 2013
12:00 PM - 1:00 PM Eastern Time (Add to Calendar)


Join us as we highlight two case studies that illustrate how to leveraged Social Analytics to drive a 40% increase in revenues.  Specifically in this webinar, we will provide an overview of the approach that our Chief Scientist, Dr V. (VK) Kumar PhD used to calculate the value of a social influencer. VK  won the Google-WPP worldwide contest for the best algorithm for calculating the value of a social influencer.

You should attend this webinar if:

  • You are responsible for social media strategy
  • You are responsible for marketing analytics
  • You would like to know who your most valueable customers are
  • You would like to know what your customers will buy next
  • You would like to know which customers are about to leave you 

 
 Meeting Details
 
 Topic: Social Analytics – Putting social influencers to work for your brand
 Date:  Friday November 15, 2013
 Time: 12:00 - 1:00 pm EST
 
 You can choose to hear the audio for this meeting either through your computer speakers or
 by dialing the following conference call information with your phone:
 
 Conference Call Toll Number: 213-416-1560
 Attendee Access Code: 299 3255
 
 Can't Attend?
  
 It's OK!  Click Here and we will send you a link to a video replay.
 

More Thought Leadership From Big Cloud Analytics

Big Data & Analtyics 101
Getting Started with
Predictive Analytics
J. Patrick Bewley, CEO of Big Cloud
Analytics Discusses How to Fund
Investments in Analytics, 
Harvard Club in NYC
Dr. V. Kumar PhD (VK)
Speaks About Calculating
Socia Media Value
An Installment in our Smarter Marketing
Webinar Series that outlines the key
stages of the Big Data & Analytics 
Journey, how to fund investments in
analytics and three (3) case studies
of how big data and analytics drove
financial return.
Proven framework for finding the
money to make investments in
Big Data & Analytics.  This
Methodology has been developed
in work with 300 brands on
six (6) continents.
Award winning work on measuring the
value of a social influencer and putting
the approach to workfor a company to
generate business return.  This video
is Google-WPP Research Contest
award winning work from Dr. V Kumar.

 
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10/29/2013

VDC and Big Cloud Analytics Announce Partnership


VDC and Big Cloud Analytics Announce Partnership

Marlton, New Jersey and Atlanta, Georgia (PRWEB) October 29, 2013

The Venture Development Center, Inc. (VDC) and Big Cloud Analytics, Inc. announce big data and big analytics partnership.

Today, there is more data created every two days than in the whole of human history prior to 2013. Humans now create more than 2.5 quintillion (2.5×1018) bytes of data. This literal explosion of big data has left marketers and business leaders poorly prepared to create business value from the deluge.

According to the CMO Survey of February 2013, companies spend approximately 11% of their top line revenues on marketing and media purchases. Typically, these companies are still making these "investments" with mere heuristic tools to guide them. Sadly, 15%-20% of the average marketing portfolio could be eliminated (per McKinsey). This inefficiency suggests that the between $200 billion to $500 billion in marketing is wasted each fiscal year. The single most effective way to increase marketing return on investment is to improve the engagement between the existing customer portfolio and the brand. Companies that focus on Customer Engagement will see as 66% improvement in marketing return on investment (Forrester Research, Sept 2008).

It has been said that data is the new oil. If this is true, analytic methods are the new refineries. Without the ability to rapidly identify which types of data can have a meaningful financial impact for businesses and where to find those types of data, executives are simply paralyzed. Data at rest has no value. Data in motion can drive results. Two great companies of the "Insight Economy" are coming together to put data in motion by bringing smart exploration and identification of new sources of relevant data to proven methods of analytic refinement to deliver business leaders new and innovative ways to grow their top and bottom lines.

VDC and Big Cloud Analytics, Inc. are announcing a partnership that is intended to deliver exactly on this opportunity. VDC has developed some of the most interesting data sources available in the "Insight Economy" and is bringing them to market. Big Cloud Analytics, Inc. is delivering 25 years of the world's most proven methods for customer engagement analytics available. Simply put, Big Data is partnering up with Big Analytics.

"The rate of data collection is increasing exponentially, and this offers tremendous opportunity to refine strategic and operational decision-making. As a result, the financial returns associated with the successful innovation of 'Big Data' are greater today than ever before. The key to success is to understand what we call the 'Art of the Possible' -- which is the ability to envision innovations, knowing where to find the necessary ingredients, and then developing a proven capability to deliver the solution," says Dr. Charles Stryker, Founder of VDC. "We are pleased to partner with Big Cloud Analytics. The combination of our world class data expertise with their world class analytic expertise opens new doors for companies looking to unlock business value."

"We are at the start of a perfect storm. Technology has enabled the exponential expansion of measurable data ("BIG DATA") from across an expanding universe of communication channels to understand. But the marketplace is hard pressed to keep pace because the lack of widespread knowledge of statistical know-how and availability of well-trained data analysts is not growing at the same explosive rate. At Big Cloud, we are geared precisely to provide these key solutions," says J. Patrick Bewley, Chairman and CEO of Big Cloud Analytics. "Our new partnership with VDC will increase the footprint of available data from which we can help brands unlock their customers future value."

About The Venture Development Center, Inc.
The Venture Development Center, Inc. (VDC) is an advisory services firm that assists its clients in identifying, defining, and implementing breakthrough uses of Big Data. The VDC success story is based on the unique ability of the organization to identify new and powerful data assets from the Big Data ecosystem and then develop applications and information use cases that drive solid revenue results and transform existing business practices. The practice areas that characterize VDC projects include creating new products and revenue streams for data owners and bringing forth new information assets and strategies to educate and assist data users to adapt to the rapidly changing world of Big Data.

About BIG Cloud Analytics, Inc.
BIG Cloud Analytics provides technology enabled real-time marketing predictions based on world-renowned science from one of the top five marketing scholars in the world and its proprietary COVALANCE(TM) modeling approach. Big Cloud serves the Financial Services, Retail, Consumer Packaged Goods, Media and Publishing, Telecommunications, and Airline industries.

About Dr. Charles Stryker, CEO of VDC
Dr. Charles Stryker is the Chairman & CEO of VDC. Founded in 1992, VDC is the preeminent advisory firm assisting firms in the information services industry in all aspects of their strategy and business development activities. In addition to his current professional activities, from 1991 to 1999, Dr. Stryker was a faculty member at the University of Pennsylvania, Wharton School, where he taught in the Sol C. Snider Entrepreneurial Center. From 1986 to 1991, he served as a President of InfoUSA. Since 1992 he has also served on many boards of directors of both public and private companies including 24/7 Real Media, Greenfield OnLine, InfoGroup, Intelliquest, and Naviant. Dr. Stryker has received the BS and MS degrees in Electrical Engineering and the Ph.D. in Computer Science from New York University.

About J. Patrick Bewley, Chairman and CEO
J Patrick Bewley is the Chairman & CEO of Big Cloud Analytics. BCA is an Atlanta based analytics and data sciences company that specializes in Customer Engagement. Prior to the launch of Big Cloud Analytics, J Patrick (JP) Bewley was the CEO of e-commerce company Bridgevine, ranked by INC 500|5000 as one of America's fastest growing companies. Under JP's leadership, Bridgevine was recognized for the sixth consecutive year on the INC list. He led the company to 49% topline growth and 80% EBITDA growth. Before Bridgevine, Bewley and Gentry built the top marketing strategy practice in the world at big data pioneer Acxiom. In just five years, they built the business from start-up to $319 Million in booked revenues with operations in 14 countries. Bewley is an alumnus of Harvard Business School and the Massachusetts Institute of Technology's Entrepreneur Center.

Big Cloud Analytics is a trademark of Big Cloud Analytics, Inc. All Rights Reserved.

The Venture Development Center and VDC is a trademark of Venture Development Center, Inc. All Rights Reserved.

? Copyright 2013



10/16/2013

Big Data & Analytics Study Reveals That Adverse Cross-Buying Customer Behavior Will Decrease a Firm¹s Profits Between 39% to 88%

Big Data & Analytics Study Reveals That Adverse Cross-Buying Customer Behavior Will Decrease a Firm's Profits Between 39% to 88%

Atlanta, Georgia (PRWEB) October 16, 2013

Big Cloud Analytics Inc.'s Chief Scientist, Dr. V Kumar PhD (VK) announces the release of his latest book, PROFITABLE CUSTOMER ENGAGEMENT, coming this fall from Sage Publishing. As part of his work on Customer Engagement Value, VK highlights key findings in this book regarding a recent study of customer cross-buying behavior that will cause business leaders to rethink their sales and marketing policies.

In this big data and analytics study, Dr. Kumar discovered that customer cross-buy is not necessarily profitable for all customers and can adversely impact a firm's bottom line. Across the five firms that Dr. Kumar studied, between 10% to 35% of the customers who cross-buy were unprofitable. Additionally, these customers accounted for 39% to 88% of profits lost from the firms' bottom lines.

The study also revealed that persistent adverse customer behavior (such as repeatedly spending a limited amount with the firm, excessively returning previously purchased products, persistently demanding a higher level of customer services, and selectively buying products that are steeply discounted) drives unprofitable customer cross-buying over time, customers who exhibited such persistent adverse behavioral traits typically generated more losses with each of the additional products and/or services from the firm over time. However, customers with non-persistent adverse behavioral traits tend to eliminate their initial losses (if any) and generate more profits with an increase in cross-buy over time.

These findings have key implications for companies. First, apart from drawing our attention to positive consequences of cross-buying behavior, they also highlight the negative consequences of customer cross-buy – an area that has received minimal attention in marketing literature to date. Second, the findings call for managers to rethink their current managerial practices of maximizing cross-buy opportunities for all customers of the firm. This is imperative given the fact that firms typically hope to increase profits by encouraging customers to cross-buy and thereby engage more with them.

"As we have come to expect, VK has returned "tour-de-force" fashion to provide us marketing practitioners our equivalent of Grand Unified Theory. In this latest work Profitable Customer Engagement, he links a customer's individual value with their referrals, influence and knowledge and ties that to the effects on brand and shareholder value. This provides a holistic framework that can be applied at the center of your marketing strategy," states J Patrick Bewley, CEO of Big Cloud Analytics, Inc.

In this book, Dr. Kumar takes his work in Customer Lifetime Value to the next level, providing even greater accuracy and predictive power. VK then expanded on this substratum with his more recent scientific works, allowing us to understand and accurately measure the new phenomenon of influencers and referrals in a way that links to the bottom line. The addition of "Customer Influence Value" and the significant evolution of "Customer Referral Value" provide the mechanics to accurately quantify word-of-mouth efforts.

"My work on Profitable Customer Engagement leverages the research that I pioneered with my team to bring value and measurability to social media," Commented Dr. V Kumar PhD, one of the top 5 marketing scholars in the world and Chief Scientist of Big Cloud Analytics, Inc. "In addition, we included the approaches and methods that won the 2010 Google-WPP Research competition for an algorithm to value social media influencer value."

About BIG Cloud Analytics 
BIG Cloud Analytics is a global thought leader in marketing science. The company provides technology enabled real-time marketing predictions based on world-renowned science from one of the top five marketing scholars in the world and its proprietary COVALANCE(TM) modeling approach. Big Cloud serves the Financial Services, Retail, Consumer Packaged Goods, Media and Publishing, Telecommunications, and Airline industries.

About Dr. V. Kumar Ph.D., Chief Scientific Officer of Big Cloud Analytics 
Dr. V. Kumar (VK) has a Ph.D. in Marketing with specialization in Quantitative Analysis from the University of Texas at Austin. VK has been recognized with seven lifetime achievement awards in Marketing Strategy, Inter-Organizational Issues, Retailing, Business to Business Marketing, and Marketing Research from the AMA and other professional organizations, the Paul D Converse Award, the Sheth Foundation/Journal of Marketing Long term Impact Award, and the Gary L Lilien ISMS-MSI Practice Prize Award. He has published over 200 articles in many scholarly journals in marketing including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science and Operations Research. His books include Managing Customers for Profit, Customer Relationship Management (CRM), Customer Lifetime Value, Marketing Research, Statistical Methods in CRM, and International Marketing Research. He has won several awards for his research publications in scholarly journals. VK leads the marketing science to marketing practice initiative at the ISMS and has worked with Global Fortune 1000 firms to maximize their profits. Finally, VK has been chosen as a Legend in Marketing where Dr. Kumar's work is published in a 10-volume encyclopedia with commentaries from scholars worldwide.

About J. Patrick Bewley, Chairman and CEO 
Prior to the launch of Big Cloud Analytics, J Patrick (JP) Bewley was the CEO of e-commerce company Bridgevine, ranked by INC 500|5000 as one of America's fastest growing companies. Under JP's leadership, Bridgevine was recognized for the sixth consecutive year on the INC list. He led the company to 49% topline growth and 80% EBITDA growth. Before Bridgevine, Bewley built the top marketing strategy practice in the world at big data pioneer Acxiom. In just five years, they built the business from start-up to $319 Million in booked revenues with operations in 14 countries. Bewley is an alumnus of Harvard Business School and the Massachusetts Institute of Technology's Entrepreneur Center.

Big Cloud Analytics is a trademark of Big Cloud Analytics, Inc.

10/14/2013

Self-Funding Approach to Your Big Data & Analytis Journey

Over the last two decades, we have had the opportunity to work with more than 300 brands worldwide.  From this work, we have helped marketers unlock the value of the data that they have within their four walls to drive better customer engagement.   We have done this through the process of big data and analytics. This work has resulted in our delivering to our customers a career combined $6+ Billion in marketing return. 

 

Each of these brands was at some level of data dysfunction when we first engaged with them.  Many had multiple data sources what were scattered across their organization and partners.

 

The assessment and collection of this data requires time and money.  It has been our job to help these brands figure out how to fund their big data and analytics journey.  While each company has been unique, across industries and across the globe, we have seen three key areas from which companies fund their big data and analytics journey.  The three areas that have been consistent for all of the brands that we have worked with are Incremental Revenues, People Process & Technology costs and Media Spend.

 

From these hundreds of engagements, we have developed the following framework to assist companies looking to find funding for their big data and analytics journey:

 

 

We hope that this blog post and framework is helpful to your organization as you embark on your journey.  Please contact us if we can help at info@bigcloudanalytics.com.