J. Patrick Bewley is a marketing entrepreneur with a proven track record of creating growth businesses from within existing organizations. As Acxiom’s global practice leader for multi-channel marketing strategy, JP helps organizations improve customer intimacy and trust through integrating technologies and marketing science. Specifically, he works to integrate online and offline marketing silos by bringing channels together while incorporating analytics and customer preference into the strategy.
Throughout his career, JP has focused on the development of business and consumer marketing strategies for early adopting companies. Prior to joining Acxiom, he was the president of Raine Media, a San Francisco based boutique consultancy specializing in helping its clients achieve market differentiation by building effective cross-media marketing strategies.
JP has managed integrating two marketing companies, creating one brand; established outsourced development and BPO activities in India; and developed consulting practices providing progressive marketing solutions to several Fortune 50 customers in financial services, insurance, high technology and healthcare.
JP is an alumni of Harvard Business School and completed the prestigious Entrepreneur Development Program at Massachusetts Institute of Technology (MIT).
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