Advantages on Online Marketing

One of the benefits associated with Internet marketing is the availability of great amounts of information. Consumers can access the Internet and research products, as well as purchase them at any hour of any day. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help expand from a local market to national and international market places. Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry .

It should be mentioned that, although it may seem a relatively simple task to enter the world of online marketing, sound business strategies still apply. There is still an emphasis on business goals, namely CVP analysis when determining strategy and the overall effectiveness of marketing campaigns.

Since exposure, response and overall efficiency of Internet media is easy to track compared to traditional "offline" media, through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Internet marketing, as of 2007 is growing faster than other types of media.