Barnacle Marketing

I recently read an article about the complexity of marketing apps on
Apple's App Store. With tens of thousands of micro publishers and
limited dimensions for search, standing out from the crowd is very
difficult. The article highlighted a tecnique that it called
"barnacle marketing".

Simply put, one software publisher had started including the
abbrevation "EA" for each all over their game description. Doing this
allowed them to piggy back or attach themselves (like a barnacle I
presume) to the popular search traffic of game maker Electronic Arts.

Barnacle marketing or not, search marketing is evolving well beyond
the browser into derivative formats and we strategists had better be

J. Patrick Bewley
(501) 205-4066

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