UK mobile consumers who access Facebook via their mobile phone spend, on average, 24 minutes on the site daily, just shy of the 27.5 minutes that PC-based Internet users spend daily on Facebook; mobile users of Facebook average 3.3 visits per day versus 2.3 visits per day from PC users.13 Consumer-facing firms are now interested in these types of statistics. Companies ranging from banks to airlines, media firms, CPG firms, and healthcare providers are spending time developing mobile strategies for consumer services via the mobile, with the aim of gaining a significant mobile presence.
SOURCE: Forrester August 28, 2009
Western European Mobile
Forecast, 2009 To 2014