Two years ago on Nov 5th we lost one of our nation's heros in Bayji, Iraq. My brother, Kevin R. Bewley. Kevin was a member of the most elite US Navy Special Operations Group, the EOD.
My brother Kevin Bewley was born April 18, 1980, in Russellville, Arkansas. Kevin had a lifelong dream of joining the military, seeing the world and making an impact on the lives of others.
He was a lifelong student of history. While on his first tour of duty, he completed Civil War, and American West history courses at Columbia. He spent two tours of duty in Iraq as a member of the Navy's elite EOD Mobile Unit 11 Bomb Disposal Squad.
During this time, Kevin and his team conducted 288 Combat missions and countless IED responses. While in service, Kevin was responsible for the disposal of hundreds of terrorist bombs through which he protected thousands of American and Iraqi lives. He loved adventure and the outdoors.
I had the privilege to travel tens of thousands of miles with Kevin. Our trips took us from the desert to the artic, and from the bottoms of the oceans to the tops of mountains.
Whether it was thru his service in Iraq, always being the first to volunteer for Snake Hunter missions, or simply thru his honesty, integrity, and spirituality, my brother led by example and he led from the front. He did his job with professionalism and he did his job right all the way to the end.
He lived his life with no regrets. For those of you who have came to honor him, we thank you.
Rest well, for men like Kevin Bewley are at your guard.
Below is an example of a guerilla marketing voicemail that I received. I thought it was sneaky enough to share. Hit the play button below and enjoy. FYI... I am not Haley and I don't know Steve.
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.