Click to Watch Video: Recommendation Engines

How does Amazon always know what I want? They use a recommendation engine to guide you to products and services that are highly relevant to you as an individual consumer. Recommendation engines move the typical analytics that go into a marketing campaign from a "PUSH" format via direct mail, email, or SMS to a "PULL" format. The "PULL" format requires that you create a consumer demand sensing capability that allows you the marketer to listen and respond intelligently to a consumer request in real time.

These engines are typically deployed in an interactive medium such as IPTV, the web browser, IVR or voice recognition systems, or a mobile device.

Join us for a talk about how to apply this approach across social media and the mobile platform.