Marketing Genius: Apple iPAD

Apple launched it's iPad product under a veil of secrecy.

For the 24 hours surrounding the launch, they dominated 7 of the top 10 most talked about Twitter topics.

In less than 24 hours, the number of pages index on Google for the key words "Apple iPad" surpassed "Chevy Trucks"

Chevy trucks were introduced in 1912.

98 years of sales and marketing activity was trumped in less than 24 hours.

Pure Genius