European Online Video Consumption forecasted to grow rapidly

Forrester predicts that European Online Video Consumption will grow rapidly.

"As recently as 2007, just 30% of Europeans watched online video. Moreover, the 51% of European Internet users who will watch video in 2010 will continue to grow so that some 67% will be watching online video regularly by 2014."

January 20, 2010

The Future Of Online Video
Identifying The Key European Trends For 2010
by Nick Thomas

Given that video is the most effective method to communicate your message to consumers through the browser, Marketers must begin to incorporate online video analytics into their media mix models.