•The Offer: A Complimentary mini Media Mix Optimization (MMO) study of the impact of either social media marketing or mobile marketing on sales
•Client Deliverable/Benefits:
–Quantitative study of the impact of the emerging channel on sales
•Total sales attributable to channel
•Marginal Channel ROIs: value of next marketing dollar spent
–Recommendations on total channel spend for that emerging channel versus other established channels
•Client Requirements:
–1 to 3 years of campaign data by channel
–Sales transaction data for same time period
–Competitor spend/campaign data and sales data for period
•Limitations on Complimentary Offer:
–Client will only see details on mobile or social channel
–We will provide summarized recommendations on impact of mobile channel on other channels
–Client will be able to subscribe to full MMO process and data analysis will already be complete
–We will select only one client for this complementary offer from the inquires we receive
–Please submit your request to participate in the study before 4/2/2010
–The selection of a suitable participant will be at my full discretion. Without a suitable participant, I reserve all rights to cancel the study.