Today’s Media Mix Optimization
Now that we’ve reviewed all elements of the social marketing mix, the big challenge for today’s marketer is how do we optimize these new channels and mediums at our disposal?
On the list of top concerns that keep Senior Marketers up at night are the following questions:
Now that we’ve reviewed all elements of the social marketing mix, the big challenge for today’s marketer is how do we optimize these new channels and mediums at our disposal?
On the list of top concerns that keep Senior Marketers up at night are the following questions:
- How much money should I spend on social media, mobile marketing and other emerging channels?
- How can I combine the best leveraged emerging and traditional channels to gain the most out of my media spend?
- How can I find and grow my most profitable customers?
Learn the secrets from JP Bewley and Chuck Shaw of how smart CMO’s are effectively addressing these critical issues through the use of cutting edge Media Mix Optimization solutions.
Best Practice Leaders:
JP Bewley
VP-Multichannel Business Consulting
Acxiom Corporation
Chuck Shaw
Senior Vice President of Client Services
MediaWhiz
JP Bewley
VP-Multichannel Business Consulting
Acxiom Corporation
Chuck Shaw
Senior Vice President of Client Services
MediaWhiz